Introduction
The world of influencers, creators, and brands has changed dramatically in the past few years. The days when businesses needed to own every single piece of equipment, studio space, or luxury item to run a campaign are long gone. Today, we're in the era of the rental economy, where assets can be rented or leased on demand. This model saves costs, boosts creativity, and helps both individuals and organizations stay relevant in a fast-changing digital landscape.
Platforms like IMB360 are leading this shift by creating a marketplace of opportunities. Here, influencers and brands can access everything they need—from fashion outfits and luxury cars to studio spaces, drones, and even wellness assets—without heavy upfront investments. On the flip side, asset owners can list their items and earn revenue by renting them out.
This blog explores how IMB360 empowers both influencers and brands with affordable and flexible asset rentals, helping them create better content, powerful campaigns, and stronger partnerships.
Find Assets to Rent / Lease on IMB360
IMB360 makes renting and leasing assets as easy as online shopping. The platform allows users to search by city or area PIN for local availability, filter by categories, and instantly connect with asset owners.
This means you don't need to own everything to create high-quality experiences. Influencers can rent assets to make their content stand out, while brands can scale campaigns without worrying about capital investments.
Why Asset Rentals Matter for Influencers
Cost-Saving
Rent expensive cameras, fashion, or drones for specific shoots
Flexibility
Try different styles without committing to one niche
Professional Growth
Access high-end equipment to elevate content quality
Why Asset Leasing Benefits Brands
Expand Reach
Partner with influencers who can access the right assets without the brand having to provide them.
Reduce Overheads
No need to buy luxury cars, fashion items, or studio setups for every campaign.
Scale Faster
Run multiple campaigns across different markets by leveraging rental assets in local cities.
Fashion & Luxury Assets for Content Creation
Fashion Assets
Rent streetwear and couture fashion for runway-style photoshoots, designer outfits and accessories for brand collaborations.
Luxury Vehicles
Access luxury cars for lifestyle campaigns that create visually appealing and aspirational content.
Technology Assets for Modern Creators
Drones
Aerial filming and photography equipment
Lighting Equipment
Professional lighting for shoots
Laptops & Editing Tools
Post-production equipment
Cameras
Professional video and photo equipment
Studios & Creative Spaces on Demand
Photography Studios
Professional spaces for fashion shoots and product photography.
Recording Spaces
Acoustic environments for podcasts, music, and audio content.
Event Venues
Event-ready venues for product launches or content campaigns.
Wellness & Lifestyle Assets for Brands
Fitness Wearables
Latest fitness trackers and wearables for campaign promotions and authentic product demonstrations.
Yoga & Meditation Props
Professional yoga equipment and meditation accessories for wellness retreats and content creation.
Wellness Retreat Venues
Serene locations perfect for wellness brand collaborations and influencer partnerships.
Case Study Examples
Travel Influencer Success
Aerial content creation for tourism brand
A travel influencer rents a drone to capture breathtaking aerial shots for a tourism brand, creating stunning content that showcases destinations from unique perspectives.
Fashion Campaign Viral Success
Luxury fashion and car rental collaboration
A fashion creator uses rented couture outfits and luxury cars for a viral Instagram campaign, achieving massive engagement without the overhead costs.
Food Brand Launch
Pop-up studio kitchen rental success
A food brand rents a pop-up studio kitchen to launch a gourmet recipe series with influencers, creating professional content at a fraction of traditional costs.
Tips for Renting Assets Safely on IMB360
Before Renting
- • Always review the rental agreement carefully
- • Use IMB360's secure platform for payments and contracts
- • Ask about insurance or liability for expensive assets
During & After
- • Respect timelines and return assets responsibly
- • Document asset condition before and after use
- • Maintain open communication with asset owners
Opportunities for Asset Owners
IMB360 isn't just for influencers and brands—it's a goldmine for asset owners. If you own drones, studio space, luxury cars, fashion outfits, or even a free ground, you can list them on IMB360 and earn passive income from rentals.
List Your Assets
Easy listing process on IMB360 platform
Earn Passive Income
Generate revenue from idle resources
Expand Visibility
Connect with influencer and brand community
The Future of the Rental Economy
Sustainability Focus
Renting reduces waste by maximizing asset use and promoting eco-friendly consumption patterns.
Digital-First Approach
Creators and brands are moving toward online marketplaces for seamless collaboration and asset access.
Scalable Growth
Small creators and big brands alike can scale affordably through the rental economy model.
Frequently Asked Questions
Get Started with Asset Rentals
Ready to explore asset rentals for your next campaign or content creation? Connect with our team for guidance.
Send Your Rental Query
Tell us about your asset rental needs and we'll help you get started.